Our Mission

Changing the Flavor of Healthy!

James and Jacqueline met working long hours as a sales team for a local Utah company.  They would bring snacks from home or buy snacks from vendors, and YUCK!  Either they tasted terrible if they were good for you, OR they just weren't good for you.

They began looking into the healthy snack market.  They tried every brand they could find. There really wasn't much out there that tasted good and hit all their qualifications for being healthy.  Some were dairy-free, some non-GMO, some had low-glycemic sweeteners, some were gluten-free, some were organic.   But nothing seemed to contain most of the qualities they were looking for, and if it did, it didn’t taste good.

In 2017 Jacqueline and James founded E3 ENERGY CUBES Inc. with a mission to Change the Flavor of Healthy by creating good clean foods for any lifestyle. After consulting food scientists, chefs, nutritionists, and sourcing only the finest organic ingredients, E3 ENERGY CUBES were born. Later in 2020, Norris Cole, two-time NBA Champion for the Miami Heat joined the company as an investor.

We hope you love them as much as we do.

FINALLY, Healthy Tastes Good!

Jacqueline Smith & James Shuman


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Norris Cole

Part of the E3 Team

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